NFL Sponsors, In a change of its advertising policy, the NFL will allow its television partners to accept commercials for distilled spirits in the upcoming 2017 season, according to a memo reviewed by The Wall Street Journal.
The NFL said it will accept no more than four 30-second hard liquor spots per game with a limit of two such spots in any quarter or during halftime. In addition, the networks airing the matchups—ESPN, Fox, and NBC—can run two spots in pregame and postgame programs.
NFL Sponsors, The ads have to include a “prominent social responsibility message” and can’t have a football theme or target underage drinkers.
The NFL confirmed the policy change. While described as a one-season test, the policy is expected to become permanent, an NFL executive said.